#IAMNoAngel Campaign Questions Standards of Beauty

June 19, 2015

Today, while standing on the train headed to downtown Manhattan I saw the hashtag #ImNoAngel. Immediately I recalled Victoria's Secret sultry and sexy Angel campaign which features women of multiple ethnic races in lingerie. These women, predominately a size zero to a size two have covered the Victoria Secret fashion show, sports illustrated and other entertainment campaigns within the media. Due to these images being synonymous with beautiful, sexy and desirable women when I saw, "I'm no angel" I immediately understood the campaigns direction. 


For decades women have been thrusted into the media and become objectified based off their skin, complexions, eyes, lips, hair, waistlines, butts, breasts and every inch down to their feet. The campaign #IAmNoAngel is simply trying to reemphasize the importance of celebrating the "everyday" woman or women of all sizes. However, writer Amanda Dobbins, says the campaign pits "Thick against Thin"  and I disagree. The "Thick vs Thin" narrative was constructed decades ago when a model westernized form of beauty became the norm. It is the construction of beauty in our society that cultivated the need for a campaign such as this to act as a symbol of beauty in various forms. 


It is through the growing development of campaigns like #IAmNoAngel that women are empowered within their own skin despite how it may align with beauty standards. I'm hoping this trend continues. 


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